below-the-line advertising

below-the-line advertising
/bɪˌləυ ðə laɪn 'ædvətaɪzɪŋ/ noun
advertising which is not paid for and for which no commission is paid to the advertising agency, e.g. work by staff who are manning an exhibition.

Marketing dictionary in english. 2015.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …   Wikipedia

  • Below The Line Advertising — In general, an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly include direct mail campaigns, trade shows and… …   Investment dictionary

  • Below the line — may refer to:*Below the line (filmmaking), an accounting term used in film or movie production *Below the line (advertising), an advertising strategy *A type of scoring in contract bridge scoring *The group voting ticket option in Australian… …   Wikipedia

  • below-the-line — 1) Denoting entries below the horizontal line on a company s profit and loss account that separates the entries that establish the profit (or loss) from the entries that show how the profit is distributed or where the funds to finance the loss… …   Big dictionary of business and management

  • below the line — beˌlow the ˈline , below the line adjective 1. ACCOUNTING relating to profits after exceptional (= profits and losses that are made in a particular period of time but do not occur regularly) have been taken into account: • Provisions on doubtful… …   Financial and business terms

  • below-the-line — UK US (also below the line) adjective ► MARKETING relating to advertising, such as trade shows and direct mail, which communicate more directly with customers and are less expensive than television and newspaper advertising: »below the line… …   Financial and business terms

  • below the line — Sales promotions such as mailshots, on pack and in store promotions, product placement, sponsorship and so on. On client invoices advertising agencies historically charged for advertising in the media above the line and for the agency s creative… …   Law dictionary

  • below-the-line promotion — below the line promotions N VAR Below the line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in store offers and direct selling. Compare above the line promotion.… …   English dictionary

  • above-the-line advertising — /əˌbʌv ðə laɪn ædvətaɪzɪŋ/ noun advertising for which a payment is made and for which a commission is paid to the advertising agency, e.g. an advertisement in a magazine or a stand at a trade fair. Compare below the line advertising (NOTE: as… …   Marketing dictionary in english

  • below-the-line —  ̷ ̷| ̷ ̷ ̷ ̷| ̷ ̷ adverb (or adjective) 1. : in that part of the score sheet in bridge reserved for the trick score 2. : classified as an unusual or nonrecurring expense or revenue item rather than as a current expense or asset * * * below the… …   Useful english dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”